{"id":8698,"date":"2025-02-06T16:42:35","date_gmt":"2025-02-06T15:42:35","guid":{"rendered":"https:\/\/publyon.com\/?page_id=8698"},"modified":"2026-01-11T21:28:36","modified_gmt":"2026-01-11T19:28:36","slug":"masterclass-basis","status":"publish","type":"page","link":"https:\/\/publyon.com\/nl\/diensten\/publyon-academy\/masterclass-basis\/","title":{"rendered":"Masterclass Basis"},"content":{"rendered":"\n  <div class=\"banner has-hover subheader-block\" id=\"banner-67636383\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"346\" src=\"https:\/\/i0.wp.com\/publyon.com\/wp-content\/uploads\/2023\/03\/Header-Sectoren.png?resize=1020%2C346&#038;ssl=1\" class=\"bg attachment-original size-original\" alt=\"\" \/>                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-1434662567\" class=\"text-box banner-layer x50 md-x5 lg-x0 y90 md-y90 lg-y90 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\t<div id=\"text-3203947160\" class=\"text\">\n\t\t\n<h1>Masterclass Public Affairs: Basis<\/h1>\n\n\t\t\n<style>\n#text-3203947160 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1434662567 {\n  width: 88%;\n}\n#text-box-1434662567 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-1434662567 {\n    width: 91%;\n  }\n}\n@media (min-width:850px) {\n  #text-box-1434662567 {\n    width: 51%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-67636383 {\n  padding-top: 500px;\n  background-color: rgb(155, 25, 131);\n}\n<\/style>\n  <\/div>\n\n\n<section class=\"section single-text  light visible\">\n    <div class=\"bg section-bg fill bg-fill bg-loaded\">\n    <\/div>\n    <div class=\"section-content relative\">\n        <div class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto; padding-top: 50px;\"><\/div>\n        <div class=\"row row-large align-center align-middle\">\n            <div class=\"col text-col medium-12 small-12 large-8\">\n                <div class=\"col-inner\">\n                    \n<h2>Van kennismaken naar grip, leg het fundament voor effectief Public Affairs-werk.<\/h2>\n<p>Wilt u begrijpen hoe besluitvorming werkt en ontdekken hoe u daar als professional invloed op kunt uitoefenen? In deze compacte masterclass leert u de kern van Public Affairs kennen \u00e9n direct toepassen binnen uw eigen organisatie. U krijgt inzicht in het speelveld van politiek, beleid en belangen, en ontwikkelt praktische vaardigheden om met vertrouwen uw eerste stappen in Public Affairs te zetten.<br \/>\nElke sessie combineert theorie met uw eigen praktijk. U werkt met concrete casussen, ontvangt persoonlijke begeleiding van ervaren adviseurs en vertaalt inzichten naar resultaten die voor u en uw organisatie direct verschil maken.<\/p>\n<h3>Wat u leert:<\/h3>\n<ul>\n<li>U krijgt helder inzicht in hoe beleid en besluitvorming tot stand komen.<\/li>\n<li>U leert hoe u uw boodschap aanscherpt en de juiste stakeholders bereikt.<\/li>\n<li>U ontwikkelt praktische strategie\u00ebn om invloed uit te oefenen binnen uw werkomgeving.<\/li>\n<li>U legt een stevig fundament voor verdere groei in het vakgebied Public Affairs.<\/li>\n<\/ul>\n<h3>Voor wie:<\/h3>\n<p>Voor beleidsmedewerkers, communicatieprofessionals en bestuurders die snel grip willen krijgen op Public Affairs en de basis willen leggen voor duurzaam invloedrijk werken.<\/p>\n<p>Wilt u in korte tijd begrijpen hoe u beleid kunt gebruiken als instrument voor vooruitgang?<br \/>\nDeze masterclass helpt u om structuur, inzicht en richting te brengen in uw Public Affairs-aanpak.<\/p>\n<p>Lees meer over inhoud, modules en deelname in de brochure.<br \/>\nPublyon. Waar beleid vooruitgang wordt.<br \/>\n\n                <\/div>\n            <\/div>     \n        <\/div>\n        <div class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto; padding-top:  0px;\"><\/div>\n    <\/div>\n<\/section>\n<section class=\"section single-text  dark visible\">\n    <div class=\"bg section-bg fill bg-fill bg-loaded\">\n    <\/div>\n    <div class=\"section-content relative\">\n        <div class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto; padding-top: 5px;\"><\/div>\n        <div class=\"row row-large align-center align-middle\">\n            <div class=\"col text-col medium-12 small-12 large-8\">\n                <div class=\"col-inner\">\n                    \n\n                <\/div>\n            <\/div>     \n        <\/div>\n        <div class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto; padding-top:  5px;\"><\/div>\n    <\/div>\n<\/section>\n<div class=\"row\"  id=\"row-36163052\">\n\n\t<div id=\"col-2073460472\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1627722075\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h3>Vul onderstaand formulier in voor meer informatie<\/h3>\n\n<p><!-- SharpSpring Form for NL3.1 Introductie public affairs  --><br \/>\n<script data-jetpack-boost=\"ignore\" data-jetpack-boost=\"ignore\" data-jetpack-boost=\"ignore\" type=\"text\/javascript\">\n    var ss_form = {'account': 'MzY0NrQwMDQzAAA', 'formID': 'S0s2MDRLtEjSNTAyStE1MTMw1E1MTDTVtUgyNzU1TkpNNLIwBwA'};\n    ss_form.width = '100%';\n    ss_form.domain = 'app-3SPGDTTTHW.marketingautomation.services';\n    \/\/ ss_form.hidden = {'field_id': 'value'}; \/\/ Modify this for sending hidden variables, or overriding values\n    \/\/ ss_form.target_id = 'target'; \/\/ Optional parameter: forms will be placed inside the element with the specified id\n    \/\/ ss_form.polling = true; \/\/ Optional parameter: set to true ONLY if your page loads dynamically and the id needs to be polled continually.\n<\/script><br \/>\n<script data-jetpack-boost=\"ignore\" data-jetpack-boost=\"ignore\" data-jetpack-boost=\"ignore\" type=\"text\/javascript\" src=\"https:\/\/koi-3SPGDTTTHW.marketingautomation.services\/client\/form.js?ver=2.0.1\"><\/script><br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-960153567\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1454820024\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner box-shadow-3 dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"214\" height=\"300\" src=\"https:\/\/i0.wp.com\/publyon.com\/wp-content\/uploads\/2025\/11\/Masterclass-Public-Affairs-1.png?fit=214%2C300&amp;ssl=1\" class=\"attachment-medium size-medium\" alt=\"Masterclass basis\" srcset=\"https:\/\/i0.wp.com\/publyon.com\/wp-content\/uploads\/2025\/11\/Masterclass-Public-Affairs-1.png?w=357&amp;ssl=1 357w, https:\/\/i0.wp.com\/publyon.com\/wp-content\/uploads\/2025\/11\/Masterclass-Public-Affairs-1.png?resize=214%2C300&amp;ssl=1 214w\" sizes=\"auto, (max-width: 214px) 100vw, 214px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1454820024 {\n  width: 49%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-960153567 > .col-inner {\n  padding: 20px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\n\t<section class=\"section team-grid dark visible\" id=\"section_60974283\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-840577120\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-840577120 {\n  padding-top: 30px;\n}\n@media (min-width:850px) {\n  #gap-840577120 {\n    padding-top: 100px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1610996176\">\n\n\t<div id=\"col-693838144\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-2569039650\" class=\"text\">\n\t\t\n<h2> Of bel voor meer informatie met<\/h2>\n\t\t\n<style>\n#text-2569039650 {\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"row align-center\"  id=\"row-1676842753\">\n\n\t<div id=\"gap-1457587219\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1457587219 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"col employee-grid-item medium-6 small-12 large-4\" data-sector=\"region\" data-office=\"publyon-nl\">\n<a href=\"https:\/\/publyon.com\/nl\/employee\/kirsten-verdel\/\" hreflang=\"nl-NL\" rel=\"Kirsten Verdel\">\n\t<div class=\"img has-hover radius x md-x lg-x y md-y lg-y\" id=\"image_1794531740\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:300px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/i0.wp.com\/publyon.com\/wp-content\/uploads\/2023\/03\/KirstenDH080323_0179web.jpg?fit=768%2C512&amp;ssl=1\" class=\"attachment-medium_large size-medium_large\" alt=\"Publyon partner Kirsten Verdel\" srcset=\"https:\/\/i0.wp.com\/publyon.com\/wp-content\/uploads\/2023\/03\/KirstenDH080323_0179web.jpg?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/publyon.com\/wp-content\/uploads\/2023\/03\/KirstenDH080323_0179web.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/publyon.com\/wp-content\/uploads\/2023\/03\/KirstenDH080323_0179web.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/publyon.com\/wp-content\/uploads\/2023\/03\/KirstenDH080323_0179web.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/publyon.com\/wp-content\/uploads\/2023\/03\/KirstenDH080323_0179web.jpg?resize=1536%2C1024&amp;ssl=1 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1794531740 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<h2>Kirsten Verdel<\/h2>\n<small>Partner NL<\/small>\n<\/a>\n<div class=\"social-icons follow-icons\" style=\"font-size:100%\"><a href=\"https:\/\/twitter.com\/locuta\" data-label=\"Twitter\" target=\"_blank\" class=\"icon plain tooltip twitter\" title=\"Follow on X\" aria-label=\"Follow on X\" rel=\"noopener nofollow\"><i class=\"icon-twitter\" aria-hidden=\"true\"><\/i><\/a><a href=\"mailto:k.verdel@publyon.com\" data-label=\"E-mail\" target=\"_blank\" class=\"icon plain tooltip email\" title=\"Stuur ons een e-mail\" aria-label=\"Stuur ons een e-mail\" rel=\"nofollow noopener\"><i class=\"icon-envelop\" aria-hidden=\"true\"><\/i><\/a><a href=\"tel:+31 70 392 02 12\" data-label=\"Phone\" target=\"_blank\" class=\"icon plain tooltip phone\" title=\"Bel ons\" aria-label=\"Bel ons\" rel=\"nofollow noopener\"><i class=\"icon-phone\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.linkedin.com\/in\/kirsten-verdel-125a254\/\" data-label=\"LinkedIn\" target=\"_blank\" class=\"icon plain tooltip linkedin\" title=\"Volg ons op LinkedIn\" aria-label=\"Volg ons op LinkedIn\" rel=\"noopener nofollow\"><i class=\"icon-linkedin\" aria-hidden=\"true\"><\/i><\/a><\/div>\n<\/div>\n<\/div>\n\n\t<div id=\"gap-851342476\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-851342476 {\n  padding-top: 100px;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\n\t\t\n<style>\n#section_60974283 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"<p class=\"Paragraph-Publyon\">De masterclass is geschikt voor iedereen die zich professioneel bezighoudt met belangenbehartiging en public affairs, zoals directeuren, beleidsadviseurs, communicatieprofessionals en PA-medewerkers bij bedrijven, brancheorganisaties, ngo&#8217;s, kennisinstellingen en (decentrale) overheden. Specifieke voorkennis is niet vereist.<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":8766,"menu_order":47,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8698","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Masterclass Basis - Publyon<\/title>\n<meta name=\"description\" content=\"Leer de basis van Public Affairs en effectieve lobbystrategie\u00ebn in onze toegankelijke basis-masterclass. Speciaal voor bestuurders en ambtenaren van decentrale overheden, zonder vereiste voorkennis. 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