{"id":8755,"date":"2025-02-06T16:44:04","date_gmt":"2025-02-06T15:44:04","guid":{"rendered":"https:\/\/publyon.com\/?page_id=8755"},"modified":"2025-10-23T12:03:19","modified_gmt":"2025-10-23T10:03:19","slug":"masterclass-public-affairs-strategisch-opereren-en-impact-maken","status":"publish","type":"page","link":"https:\/\/publyon.com\/nl\/diensten\/publyon-academy\/masterclass-public-affairs-strategisch-opereren-en-impact-maken\/","title":{"rendered":"Masterclass Public Affairs: Strategisch opereren en impact maken"},"content":{"rendered":"\n  <div class=\"banner has-hover subheader-block\" id=\"banner-1325596474\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"533\" src=\"https:\/\/i0.wp.com\/publyon.com\/wp-content\/uploads\/2025\/02\/Aankondiging-nieuwe-service.png?resize=1020%2C533&#038;ssl=1\" class=\"bg attachment-original size-original\" alt=\"\" \/>                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-1531945083\" class=\"text-box banner-layer x50 md-x5 lg-x0 y90 md-y90 lg-y90 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\t<div id=\"text-2865516224\" class=\"text\">\n\t\t\n<h1>Masterclass Public Affairs: Strategisch opereren en impact maken<\/h1>\n\n\t\t\n<style>\n#text-2865516224 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1531945083 {\n  width: 88%;\n}\n#text-box-1531945083 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-1531945083 {\n    width: 91%;\n  }\n}\n@media (min-width:850px) {\n  #text-box-1531945083 {\n    width: 51%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1325596474 {\n  padding-top: 500px;\n  background-color: rgb(155, 25, 131);\n}\n<\/style>\n  <\/div>\n\n\n<section class=\"section single-text  light visible\">\n    <div class=\"bg section-bg fill bg-fill bg-loaded\">\n    <\/div>\n    <div class=\"section-content relative\">\n        <div class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto; padding-top: 50px;\"><\/div>\n        <div class=\"row row-large align-center align-middle\">\n            <div class=\"col text-col medium-12 small-12 large-8\">\n                <div class=\"col-inner\">\n                    \n<p><span data-contrast=\"auto\">De <\/span><i><span data-contrast=\"auto\">Masterclass Public Affairs<\/span><\/i><span data-contrast=\"auto\"> van Publyon biedt een combinatie van groepsgerichte theoretische kennis, praktische toepassing en persoonlijke coaching. Met een focus op strategische vaardigheden en actuele casussen leert u hoe u uw organisatie effectief kunt positioneren in het complexe politieke en maatschappelijke speelveld. Deze 10-delige leergang is de kans om uw kennis en vaardigheden in Public Affairs te verbreden en direct toe te passen in uw dagelijkse werk.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Met de groeiende complexiteit van maatschappelijke en politieke vraagstukken is het belangrijker dan ooit om strategisch te opereren. Deze masterclass biedt niet alleen inzicht in Public Affairs, maar ook concrete tools en technieken om uw organisatie te vertegenwoordigen, stakeholders te overtuigen en impact te maken. Daarnaast wordt de theorie verrijkt met praktijkvoorbeelden \u00e9n een persoonlijk coachingstraject.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Wat kunt u verwachten?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">De masterclass bestaat uit 10 maandelijkse sessies van 1,5 tot 2 uur. Elke sessie combineert theorie, praktijkvoorbeelden en de bespreking van actuele casussen uit uw eigen organisatie. De sessies zijn interactief, met veel ruimte voor vragen en discussie.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Overzicht van de sessies:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h2>\n<p><b><span data-contrast=\"auto\">1. Introductie in Public Affairs<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Hoe zet u een Public Affairs-traject op? Leer doelgroepen gericht benaderen met de juiste boodschappen en middelen.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">2. Ontwikkelen van een PA-plan<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Werk stap voor stap aan een effectief PA-plan dat aansluit bij de doelen van uw organisatie.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">3. Media en crisiscommunicatie<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ontdek hoe media werken en hoe u uw boodschap effectief overbrengt, ook in crisissituaties.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">4. Evaluatie en bijstelling<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Reflecteer op uw PA-plan en ontvang praktische feedback voor verdere ontwikkeling.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">5. Actuele casussen in uw portefeuille<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Analyseer lopende casussen en krijg strategie\u00ebn aangereikt om uitdagingen effectief te benaderen.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">6. Verdieping op complexe situaties<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Werk aan complexe vraagstukken en leer hoe u deze succesvol kunt oplossen.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">7. Theoretische perspectieven (1)<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Verken modellen zoals netwerktheorie, institutionele theorie en machtsevenwichtstheorie.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">8. Theoretische perspectieven (2)<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Leer meer over stakeholdertheorie, systeemtheorie en de competenties van een PA-adviseur.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">9. Samenwerking binnen uw organisatie<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ontdek hoe u de samenwerking met directie en bestuur optimaliseert.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">10. Afsluiting en toekomststrategie<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Reflecteer op uw leerervaring en ontwikkel een duurzaam strategisch plan.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Persoonlijke coaching<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Naast de sessies biedt de masterclass een persoonlijk individueel coachingstraject. Onze adviseurs fungeren als sparringpartners en helpen u met actuele vraagstukken binnen uw organisatie. Voorafgaand aan elke sessie kunt u vragen of casussen insturen, zodat we maatwerk kunnen bieden.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Waarom deelnemen?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Met deze masterclass ontwikkelt u de kennis en vaardigheden om uw organisatie strategisch te positioneren in een complex politiek speelveld. U leert hoe u effectieve Public Affairs-strategie\u00ebn ontwikkelt, kernboodschappen formuleert en stakeholders betrekt om uw doelen te realiseren. Met praktijkgerichte sessies, persoonlijke coaching en actuele voorbeelden bent u optimaal voorbereid om impact te maken in de publieke arena. Onze ervaren trainers begeleiden u stap voor stap, zodat u direct resultaat ziet in uw dagelijkse werkzaamheden.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><br \/>\n\n                <\/div>\n            <\/div>     \n        <\/div>\n        <div class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto; padding-top:  30px;\"><\/div>\n    <\/div>\n<\/section>\n\n\n\t<section class=\"section team-grid dark visible\" id=\"section_101404493\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-550791344\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-550791344 {\n  padding-top: 30px;\n}\n@media (min-width:850px) {\n  #gap-550791344 {\n    padding-top: 100px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-330888241\">\n\n\t<div id=\"col-198813027\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-405828085\" class=\"text\">\n\t\t\n<h2> Neem contact met ons op<\/h2>\n\t\t\n<style>\n#text-405828085 {\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"row align-center\"  id=\"row-909426091\">\n\n\t<div id=\"gap-277134824\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; 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Met een focus op strategische vaardigheden en actuele casussen leert u hoe u uw organisatie effectief kunt positioneren in het complexe politieke en maatschappelijke speelveld. Deze 10-delige leergang is de kans om uw kennis en vaardigheden in Public Affairs te verbreden en direct toe te passen in uw dagelijkse werk.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"author":9,"featured_media":0,"parent":8766,"menu_order":49,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8755","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Masterclass Public Affairs: Strategisch opereren en impact maken - Publyon<\/title>\n<meta name=\"description\" content=\"Volg de 10-delige Masterclass Public Affairs van Publyon en leer strategisch opereren in het politieke speelveld. 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