{"id":8627,"date":"2025-01-28T14:59:57","date_gmt":"2025-01-28T13:59:57","guid":{"rendered":"https:\/\/publyon.com\/?p=8627"},"modified":"2025-03-18T14:02:41","modified_gmt":"2025-03-18T13:02:41","slug":"sturen-op-succes-triple-helix-samenwerking","status":"publish","type":"post","link":"https:\/\/publyon.com\/nl\/sturen-op-succes-triple-helix-samenwerking\/","title":{"rendered":"Sturen op succes: Hoe public affairs de triple helix samenwerking vormgeeft"},"content":{"rendered":"<p><span data-contrast=\"auto\">Wat hebben public affairs en corporate communicatie te maken met het doorontwikkelen van een regionale triple helix samenwerking? Het korte antwoord: alles! In samenwerkingen tussen gemeenten, onderwijsinstellingen en ondernemers worden essenti\u00eble economische keuzes gemaakt. Deze keuzes moeten niet alleen economisch verantwoord zijn, maar ook passen binnen de bredere koers die Nederland en de EU volgen. Daarnaast is een sterke positionering van deze samenwerkingen in het drukke maatschappelijke speelveld van Nederland noodzakelijk om kansen daadwerkelijk te verzilveren. Dit vraagt om een helder verhaal en een gerichte public affairs-strategie.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">De afgelopen maanden is gewerkt aan het begeleiden van een triple helix-samenwerking in een vooraanstaande kennisregio. Hierbij lag de focus op het ontwikkelen van een nieuwe koers en het opzetten van een toekomstbestendige organisatie.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n\t<div id=\"text-1425642416\" class=\"text\">\n\t\t\n<h5 style=\"font-weight: 400;\"><span class=\"TextRun SCXW231142426 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW231142426 BCX0\" data-ccp-parastyle=\"heading 2\">Nieuwe koers en duidelijke keuzes<\/span><\/span><span class=\"EOP SCXW231142426 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h5>\n\t\t\n<style>\n#text-1425642416 {\n  color: #d6007f;\n}\n#text-1425642416 > * {\n  color: #d6007f;\n}\n<\/style>\n\t<\/div>\n\t\n<p><span data-contrast=\"auto\">Samen met dertien bestuurders is een heldere richting bepaald en een scherpe strategische koers gekozen. De samenwerking maakte flinke veranderingen door:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Van het opzetten van regionale projecten naar het gezamenlijk nemen van structurele beslissingen voor de toekomst.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Van een brede agenda naar een gerichte focus op de kenniseconomie.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Van een bescheiden opstelling naar een zelfverzekerde positionering die de unieke meerwaarde van de regio voor de nationale economie benadrukt.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Van een interne focus naar het actief betrekken van nationale en Europese stakeholders.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Van een vaststaand samenwerkingsverband naar een flexibele aanpak waarin gericht nieuwe partnerschappen worden aangegaan.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Voor deze transformatie was een breed scala aan kennis en vaardigheden nodig op het gebied van public affairs en corporate communicatie. Denk hierbij aan intern en extern stakeholdermanagement, inzicht in bestuurlijke processen op lokaal, nationaal en Europees niveau, en het opstellen van een sterke positionerings- en communicatiestrategie. Daarnaast speelden organisatieadvies en managementvaardigheden een cruciale rol.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n\t<div id=\"text-208035262\" class=\"text\">\n\t\t\n<h5 style=\"font-weight: 400;\"><span class=\"LineBreakBlob BlobObject DragDrop SCXW25111826 BCX0\"><span class=\"TextRun SCXW11418039 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW11418039 BCX0\" data-ccp-parastyle=\"heading 2\">Besluitvaardig en innovatief<\/span><\/span><span class=\"EOP SCXW11418039 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/span><\/h5>\n\t\t\n<style>\n#text-208035262 {\n  color: #d6007f;\n}\n#text-208035262 > * {\n  color: #d6007f;\n}\n<\/style>\n\t<\/div>\n\t\n<p style=\"font-weight: 400;\"><span class=\"TextRun SCXW157391953 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW157391953 BCX0\">De voortgang van dit traject toonde hoe snel besluiten kunnen worden genomen door dertien bestuurders, mits er een duidelijke analyse en strategische richting aanwezig is<\/span><span class=\"NormalTextRun SCXW157391953 BCX0\">. <\/span><span class=\"NormalTextRun SCXW157391953 BCX0\">Tijdens dit proces vonden tientallen, zo niet honderden, gesprekken plaats met innovatieve koplopers op het gebied van <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW157391953 BCX0\">bioscience<\/span><span class=\"NormalTextRun SCXW157391953 BCX0\"> en ruimtevaart, met lokale en regionale bestuurders en ambtenaren, en met ondernemers. Deze gesprekken leverden waardevolle inzichten op in de indrukwekkende innovaties die in de regio worden ontwikkeld. Ze <\/span><span class=\"NormalTextRun SCXW157391953 BCX0\">onderstrepen<\/span><span class=\"NormalTextRun SCXW157391953 BCX0\"> ook de unieke kracht van Nederland: openheid, bereidheid tot samenwerking en het werken vanuit gedeelde belangen en een strategische visie.<\/span><\/span><span class=\"EOP SCXW157391953 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n\t<div id=\"text-304324552\" class=\"text\">\n\t\t\n<h5 style=\"font-weight: 400;\"><span class=\"TextRun SCXW235890806 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235890806 BCX0\" data-ccp-parastyle=\"heading 2\">Een solide basis voor de toekomst<\/span><\/span><span class=\"EOP SCXW235890806 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h5>\n\t\t\n<style>\n#text-304324552 {\n  color: #d6007f;\n}\n#text-304324552 > * {\n  color: #d6007f;\n}\n<\/style>\n\t<\/div>\n\t\n<p><span data-contrast=\"auto\">De opvolging van dit traject is inmiddels geregeld. Een nieuwe directeur staat klaar om de samenwerking verder te versterken en uit te bouwen. Het fundament is gelegd, en de mogelijkheden voor de regio om haar unieke meerwaarde te blijven bewijzen zijn sterker dan ooit.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Met dit traject is wederom bevestigd hoe public affairs en corporate communicatie niet alleen ondersteunende functies zijn, maar juist cruciale bouwstenen vormen voor regionale, nationale en Europese samenwerkingen. #BeyondPublicAffairs<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n\t<div id=\"text-1382085958\" class=\"text\">\n\t\t\n<h5 style=\"font-weight: 400;\"><span class=\"TextRun SCXW28172622 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW28172622 BCX0\" data-ccp-parastyle=\"heading 2\">Een reeks van inspirerende opdrachten<\/span><\/span><span class=\"EOP SCXW28172622 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h5>\n\t\t\n<style>\n#text-1382085958 {\n  color: #d6007f;\n}\n#text-1382085958 > * {\n  color: #d6007f;\n}\n<\/style>\n\t<\/div>\n\t\n<p><em>De handhaving van de wet DBA brengt uitdagingen met zich mee voor bedrijven en organisaties die op korte termijn behoefte hebben aan deskundige public affairs- en corporate communicatiemanagers. Voor afgebakende trajecten \u2013 zoals een vervanging, nieuw samenwerkingsverband of prioritair dossier \u2013 werd vaak met ZZP\u2019ers gewerkt. Hoewel dit formeel nog steeds mogelijk is, vereist de wet DBA dat er geen sprake is van een verkapt dienstverband.<\/em><\/p>\n<p><em><span lang=\"nl\">Publyon heeft ervaren corporate affairs managers in dienst en biedt hiervoor een oplossing. Deze blog is de eerste in een reeks waarin uiteenlopende interimopdrachten worden uitgelicht. <a href=\"https:\/\/publyon.com\/nl\/van-buiten-naar-binnen-public-affairs-in-de-provincie\/\" hreflang=\"nl_NL\">Lees ook de tweede blog<\/a> en houd de komende blogs in de gaten voor meer verhalen over inspirerende projecten en mooie samenwerkingen.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wat hebben public affairs en corporate communicatie te maken met het doorontwikkelen van een regionale triple helix samenwerking? Het korte antwoord: alles! In samenwerkingen tussen gemeenten, onderwijsinstellingen en ondernemers worden essenti\u00eble economische keuzes gemaakt. Deze keuzes moeten niet alleen economisch verantwoord zijn, maar ook passen binnen de bredere koers die Nederland en de EU volgen&#8230;.<\/p>\n","protected":false},"author":9,"featured_media":8633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[150],"tags":[],"class_list":["post-8627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interim-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sturen op succes: Hoe public affairs de triple helix samenwerking vormgeeft - Publyon<\/title>\n<meta name=\"description\" content=\"Ontdek hoe public affairs en corporate communicatie een cruciale rol spelen in het versterken van regionale triple helix-samenwerkingen. 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