What is the Performance Scan for Associations?
The Performance Scan for Associations provides a comprehensive assessment of your association’s internal and external effectiveness, along with recommendations on how to enhance your performance to gain the resilience and agility to thrive in the current and future world.
The context of the 2024 European elections
Associations play crucial roles in European democracy. Industry sectors that bring their interests together in a well-organised association stand a greater chance of effectively advocating for their members’ interests.
As the upcoming European elections loom, being prepared is a necessity. If your association has been around for a while, it’s important to keep your identity fresh and relevant to make sure it aligns with the needs arising from the current economic and political landscape.
Key elements of the Performance Scan
Our Performance Scan for Associations helps associations in Brussels that lobby EU institutions to assess their effectiveness and identify areas for improvement, equipping them with the agility and resilience to navigate the complexities of EU lobbying and meeting members’ expectations.
We conduct a comprehensive analysis of your current association including but not limited to the following:
Articles of association: Are the articles of association fit for purpose?
Governance: which processes for decision making, accountability and control are in place? Is the internal structure fit for purpose?
Membership: Does the association include its full membership potential? Does the association represent the whole industry or just a fraction of it, including potential competitors?
Policy agenda: What are the association’s top policy priorities? Is there an annual work programme and how frequent is it reviewed? Do these priorities align with the needs of its members?
HR policy: How effective is the HR policy within the organisation?
Financial resources: Is the budget in line with the overall annual objectives?
External image and reputation
Network: Does the association have a strong network of members and other stakeholders?
Advocacy impact: What has the association achieved in terms of policy advocacy? Has it been able to secure favorable changes to legislation or regulations? How effective has the association been in advocating for its members’ interests at the local, state, and federal levels?
Communication: Does the association have a comprehensive communication strategy in place? How does it perform on socials? Is the association’s website search-engine optimized (SEO)? What is its reach on media platforms e.g. Politico?
Reputation building and preservation: What are stakeholders’ perceptions about the association? How is the association positioned compared to its direct competitors?
Why do you need a performance scan?
Changes in industry
Membership of an association serves as a crucial conduit for learning best practices and enhancing your business performance. But best practices are constantly changing. The relentless emergence of new technologies and intensifying competition pose challenges in staying abreast of new developments. The need for agile methods to equip members with insights into the impact of these new technologies and trends necessitates a flexible and adaptable approach.
Members’ demands and expectations
Organisations align with associations for multifaceted reasons – professional development, networking opportunities, technical know-how. Their objective is to maintain a high-level reputation, establish leadership and ensure their voice is unified within the industry. Timeliness is critical in meeting these expectations. And you are the key! How do you ensure your association continuously fulfills this go-to role?
Facilitate mutual engagement, interaction and connection
A robust association fosters diverse membership, providing a collaborative platform for stakeholders to speak with a unified voice for meaningful impact. Encouraging member engagement is crucial, but the onus lies on you to facilitate it. How do you ensure your engagement strategies resonate with members? How can you ensure that your members’ understanding, and knowledge are refreshed and up to date?
What benefits will you gain from the performance scan?
A comprehensive assessment of your association's internal and external effectiveness, both in terms of internal organisation and external image
Identification of areas for improvement following a thorough analysis of the association’s strengths and weaknesses
A clear roadmap with recommendations on how to improve the association’s performance in terms of agility, resilience and relevance
Support in the implementation of the recommendations provided
Why choose us?
In line with our values, we believe that the successful achievement of your goal starts with close collaboration. We recognise that every association is unique, and as such deserves the right dedication to understand their needs. We take a personalised approach to fit the specific requests of the clients. But it’s never ‘one size fits all’, every strategy is tailor-made and negotiated together.
Publyon boasts an extensive network of connections across EU institutions, regional governments, private companies, universities, trade associations, and so on. This vast network provides our clients with unparalleled access to insights, expertise, and business opportunities. The Performance Impact Scan fits in the bigger picture of our consolidated association management services.
Proven track record
Our team of experienced association professionals has a proven track record of achievements, having successfully managed a wide range of associations within the following sectors: air transport, reusable packaging, e-commerce and renewable energy.
Publyon is the go-to partner to empower organisations in achieving their full potential and ensuring that their ambitions are met. Building bridges and joining forces within an association enables the consolidation of the industry’s views and the promotion of messages through coordinated public affairs and communication activities.
Do you want to better understand what we can do for you? Have a chat with us!