Publyon drives transformation by building bridges. We support organisations by establishing new coalitions and associations and manage their daily association activities to ensure ambitions are met and voices are heard.
A well-constructed trade association includes a diverse membership and provides a platform for stakeholders to collaborate and to speak with one voice for meaningful impact where they share common ground. Building bridges and joining forces within an association enables the consolidation of an industry’s views and the promotion of messages through coordinated public affairs and communication activities.
Publyon’s expertise in association management includes:
- Establishing and/or restructuring associations
- Bringing together and managing ad-hoc coalitions
- Setting up and managing a secretariat and representation in Brussels
- Financial management (e.g. drafting up budgets, managing financial accounts)
- Governing the association from Board to working group level
- Developing and implementing public affairs strategies
- Developing communication strategies: raising visibility (online and offline), organising events and managing public relations
Corporate communication is crucial to any organisation, as it goes to the core of its positioning. What does an organisation or project stand for? How does the company do what it does? What sets it apart from others? And most importantly, why is the organisation relevant?
Strategic communication is about aligning all the messages given off at different times by rooting them in a strong and authentic positioning. That positioning should be part and parcel of everything the organisation does and every choice made.
Our consultants can help you define that positioning and assist you in using it as the basis for a sound communication strategy, bringing together internal communication, an external communication strategy, media and targeted messaging. The link to our public affairs work is clear because open, transparent and well-aligned communication is key to reputation-building. A solid reputation is instrumental in building the trust needed to attract public or political support.
Policy monitoring and intelligence gathering form the bedrock of public affairs. Based on our connections and presence in centres of decision-making, we can provide you with important behind-the-scenes intelligence. And with our trusted network of diverse sources, we can draw on a wealth of knowledge to deliver tailored services that align with your specific priorities and interests.
Our services are designed to be adaptive and flexible, tailored to your individual needs. We have a team of experts who stay up to date with the latest developments and provide regular information and alerts to help you stay ahead of the game. With our can-do mindset we aim high and are always striving to provide unique, top-quality services. Our diverse team brings different perspectives and experiences to the table, making us better equipped to understand and address your needs.
Strategic stakeholder management
Stakeholder management is important for any organisation in today’s rapidly evolving society. But for projects impacting the scarce free space in the densely populated Netherlands, it is absolutely key to success. Whether you’re planning an energy project or infrastructural change, you will benefit greatly from involving all relevant stakeholders effectively at an early stage. Constructive interaction with people living nearby, local business owners, government bodies and knowledge institutes can make all the difference to a successful project outcome.
Our Publyon consultants can help your organisation in the following ways:
- Developing a bespoke strategy: together with you, we draft a stakeholder management strategy – from goal to implementation
- Implementing the strategy: together with you, we approach stakeholders and help you develop instruments and organise events
- Conflict management: in the role of independent mediator, we can bring parties together and look for out-of-the box solutions based on the different parties’ real interests
- Training and coaching: stakeholder management only works if everyone engaging with stakeholders does so professionally and strategically. Our consultants can train and coach both decision-makers and operational level employees
You can find more information on Publyon SOM's website.
Public affairs strategies
As experts in public affairs, we help individuals and organisations to have their voices heard by policymakers, enabling them to make a real impact. Our insights and analyses are designed to shape a better future for everyone, and we are committed to supporting front runners who want to make a purposeful impact.
Building a successful public affairs strategy starts with developing an in-depth understanding of your mission and interests. Publyon supports you with tailor-made strategic positioning, driving your mid- to long-term goals and targets by developing strategies that help you achieve them. We will support you every step of the way, ensuring that your organisation is strategically positioned for success.
In our dynamic and constantly evolving geopolitical environment, organisations are often challenged to change and innovate to become future-proof. And as rules and regulations impose greater obligations on businesses, including environmental responsibilities, business leaders must take a wider perspective that goes beyond short-term financial results. They must take into account the interests of multiple stakeholders as well as environmental and social aspects.
This is where Publyon’s corporate governance services make a real difference. We assist your board of directors in defining and integrating sustainable objectives throughout your organisation – from the boardroom and financial decision-making to the operational level. Our aim is to support your company in establishing a clear direction and implementing a governance structure that ensures your sustainable future.
Policy impact scans
Publyon’s impact scans deliver a comprehensive assessment of how EU legislation and national tax will affect your business operations, identifying the opportunities and challenges and highlighting moments to positively influence policies and legislation.
Publyon's Policy Impact Scans provide organisations with a roadmap for navigating complex legislation and identifying EU and international policies that will significantly impact their business. This allows you to develop or modify your corporate strategy at all levels, from operations to the boardroom, with confidence and clarity.
Strategic engagement SDGs (UN)
The best way to inspire people in and around your organisation to take action for the Sustainable Development Goals is for them to get first-hand experience of the dynamics within the United Nations and its institutions.
Our New York office facilitates tailor-made inspiration trips organized around important U.N. events and meetings relevant to your mission and interests so you can have the opportunity to understand and engage with relevant stakeholders.
Publyon’s sustainability consulting services support companies in securing their sustainable future by aligning corporate ambitions with global and EU efforts to create sustainable and carbon neutral economies.
Confronted with the climate challenges we face today, organisations must adapt to a new kind of economy and transition to a sustainable business model. Publyon’s sustainability consulting services help organisations align their corporate ambitions with global and European carbon neutral objectives, shaping their sustainable future and securing their licence to operate in a fast-evolving world.
To help your organisation thrive in this complicated transition, Publyon and its expert partners provide a comprehensive and tailored set of sustainability consulting services delivering all the tools your organisation needs to achieve its transformation to sustainability.
We will help you understand the present and future impact of EU legislation on your operations and supply chains. Moreover, our sustainability consulting services will enable you to assess your environmental impact and develop a sustainable and future-proof strategy.
Finding the right person to step in as interim manager in the field of public affairs and communication at short notice can be challenging. Plenty of people have management skills. Quite a few professionals are specialised in public affairs or have built up expertise in communications. But very few people have expertise, experience and training in all three fields.
This is where our senior Publyon consultants can offer you added value. We have consultants with experience in public affairs, communication and management. Consultants who have taken on the task of setting up and leading a communication department while also structuring the public affairs approach. We can build on experience in both the public and private sector.
- We can help you set up the communication and public affairs division and strategy of a new project
- We can jump in when your public affairs or communication manager is temporarily not available to fulfil their duties
- We can advise you on the best governance structure of the public affairs and communication division within your company and help you set it up
- We can act as sparring partners for management navigating the complex world of interplay between communication and public affairs and between internal and external stakeholders.
The Publyon Academy supports people and organisations with the knowledge and tools to effectively represent their interests at EU level.
Whether you work for a commercial business, an NGO or a municipality, you are operating in an evolving policy context in which the EU plays an increasingly decisive role for your organisation’s ambitions.
Leveraging our extensive experience by providing trainings and coaching to organisations and individuals across different industries, our strategic advisors are ready to share their knowledge and support to help you effectively navigate the EU maze.
At Publyon, we envision a fair, just and thriving world where people, organisations, communities and governments are aligned to unite and innovate for the benefit of all. That is why we facilitate people and organisations to have their voices heard by policymakers and help them shape a better future with our analyses and insights into where society is heading. An important part of this is volunteering and pro bono advice.
The people at Publyon believe that together we can make a meaningful impact. We all express this belief through our active social engagement, participating in charities, community associations, business networks and political parties. In doing so, we contribute, learn and grow.
Charity & NGOs
At Publyon, we have great respect for people who volunteer for public causes. So it’s only natural that we are committed to doing pro bono work for organisations that pursue or support social interests.
We call on everyone this resonates with: helping create a better future for all is a tough job and we succeed best when we do it together, dare to lead and have fun along the way! Does your charity organisation or NGO need public affairs support? Feel free to contact us.