Carsten Zwaaneveld works as a Senior Consultant & regulatory specialist at Publyon. There he advises clients on aligning their stories with social issues and finding the audience they resonate with. In times of change and uncertainty, this is not a given. In his advice, Carsten brings a connection to the interests and perceptions of companies, administrators, politicians, civil servants, and other stakeholders. Making that strategic translation is Carsten’s strength.
The power of communication and effective contact with decision-makers lies in getting the right message to the right person at the right time. This requires in-depth knowledge of political processes, the interests of executives and social sentiment. Carsten brings ten years of experience at the intersection of politics, government and communication to his advisory work. In the past years, Carsten also delved into crisis communication, environmental management, and food and energy security during times of transition.
Carsten worked for many years as a policy and legislation advisor at the Tweede Kamer (House of Representatives) for the D66 party, where he wrote and coordinated numerous private member’s bills and amendments. For the past two years, Carsten has also been a councilor in Kaag en Braassem, gaining firsthand insight into the interaction between national and local. Through his experience at the Ministries of the Interior and Defence, Carsten understands how processes within public administration work and how they can be influenced. Budgets and legislative processes do not hold any secrets for him.
In recent years, Carsten has assisted large energy companies in implementing renewable energy projects and regional governments in creating willingness on the part of the national government to invest in infrastructure. He has also helped healthcare, nature conservation, and retail initiatives to be heard and to initiate change.
In his spare time, Carsten enjoys backpacking to remote destinations, hiking in the dunes and making his vegetable garden flourish. Furthermore, Carsten is conducting PhD research at Tilburg University on a framework for weighing interests and human rights in emergency measures aimed at combating climate disruption and pandemics.